Lut school of business and management major: international marketing management year: 2017 master's thesis: lappeenranta university of technology, 92 pages, 6 figures, 3 tables, 1 this study examines brand personality communication in content marketing context the objective is content marketing strategy. With this thesis, which is a product-based study, viet's corner oy aims to develop a strategic marketing plan keywords strategic marketing, customer development, business model canvas, benchmarking marketing ver, the project also points out the marketing communication strategies to reach the. Marketing strategy and organisational strategy: a study of regional private hospitals gurney, tiana (2009) marketing strategy and organisational strategy: a study of regional private hospitals [thesis (phd/research)]. Abstract by adapting industrial organisation, resource based theories and pims database research, the study proposes the organisation-environment-strategy- performance (oesp) framework and a model of property marketing in the taiwan property market the thesis proposed and tested an integrative. A descriptive study of the marketing mix strategies utilized by north american christian schools a dissertation presented to the faculty of the school of education liberty university in partial fulfillment of the requirements for the degree doctor of education by david d horner, jr.
Faculty of economics program: marketing and business administration master thesis “marketing strategies in trainkos sha” mentor: candidate: profasocdr shaip bytyqi arbesa mjeku boshnjaku pristina, 2015. Institute of strategy and international business matti jaakkola strategic marketing and its effect on business performance: moderating effect of country- specific factors master's thesis submitted in partial fulfillment of the requirements for the degree of master of science in industrial engineering and management. Ekonomických kritérií annotation the subject of this diploma thesis is a proposal of a marketing strategy for a particular company scientific information on marketing process of segmentation, targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of.
To choose a great topic for your marketing dissertation, look through this list of sample topics you will probably find something interesting and thought- provoking that will inspire you for a perfect dissertation title what factors can influence the marketing strategy success manipulation tactics and consumer behavior:. Granted to simon fraser university the right to lend this thesis, project or extended essay to users of the development of competitive positioning strategies and a marketing strategy and tactics to leverage its an academic research review of various e-marketing strategies and tactics, including the value bubble model for.
Bachelor thesis bachelor of international marketing bi norwegian business school universität mannheim move about as 07062013 sharing providers under one brand, website, booking system and marketing strategy stadtmobil is currently located in 7 cities and regions, and has good coverage in these areas. The implementation of new marketing strategies by the salesperson: the constraining factor model by jeffrey s johnson a dissertation presented to the faculty of the graduate college at the university of nebraska in partial fulfillment of the requirement for the degree of doctor of.
This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategies through a destination marketing organisation (dmo) for a peripheral area, illustrated by a case study from the danish island of bornholm it investigates the theoretical foundations for destination. Sample dissertation marketing strategies - download as pdf file (pdf), text file (txt) or read online.