Sports in nigeria contend with various challenges, including inadequate funding in order to surmount this problem, it is essential for sports entities to know why corporate bodies desire to sponsor sports and what they define as value since value is subjective to a large extent this thesis sought to resolve four questions: a. An investigation of sport sponsorship antecedents and outcomes through levels of sponsor prominence a dissertation submitted in partial fulfillment of the requirements for the degree of doctor of philosophy in health, sport, and exercise science by benjamin colin cork mississippi state university bachelor of. The purpose of my dissertation was two-fold first, this research contributed to an understanding of the effects of the emerging area of cause-related sport sponsorship (crss) on consumer perceptions and responsiveness in terms of sponsor interest, favourability, and intended use second, this investigation examined the. The management of sport sponsorship: a case study author: silas matlala student number: 96285070 a research project submitted to the gordon institute of business science, university of pretoria, in partial fulfilment of the requirement for the degree of masters of business administration. Geschäftsführender leiter: prof dr christoph breuer the sponsorship effect: do sport sponsorship announcements impact the firm value of sponsoring firms von der deutschen sporthochschule köln zur erlangung des akademischen grades doktor der philosophie (dr phil) genehmigte dissertation vorgelegt von.
Cated corporate marketing through televised sporting events and a growing concern about the return authors recommended that sport sponsorship objectives and measures (like advertising objectives and unpublished phd dissertation, kent state university, kent, oh lawson, m (2002, december 12) struggling to. Building brands through event sponsorships: providing on-site audiences with a vivid brand experience dissertation der universität st gallen hochschule für wirtschafts- rechts- und sozialwissenschaften (hsg) zur erlangung der würde eines doktors der wirtschaftswissenschaften vorgelegt von caspar f. My thesis last, but definitely not least, i would like to thank my parents the last three years would not have been possible without their help and support four key income streams of professional football clubs various types of sponsorship aggregated objectives for corporations involved in sponsorship of sport sample. Sports sponsorship evaluation after exposure by michael brandon devlin andrew c billings, committee chair lance kinney james leeper regina lewis shuhua zhou a dissertation submitted in partial fulfillment of the requirements for the degree of doctor of philosophy.
Overall, the study results suggested that attitudes towards sponsorship activities rub off on employees in a similar way as they do on consumers, and supported its use as a potential internal marketing tool identifier: fsu_migr_etd-0547 (iid) submitted note: a dissertation submitted to the department of sport and. Considering how culturally important sports are today, knowing how to effectively advertise to fans of all ages is imperative it's a discipline that in this dissertation, you'll be taking a look at the unique relationship between both and what contributes towards a successful sponsorship relationship 7 effective grassroots. Sport sponsorship has become as important part of the marketing communication mix for companies today the purpose of this thesis is to provide a better understanding on the use of sports sponsorship as a marketing communication tool in order to reach this purpose, research questions focusing on the objectives of.
Chapter 1 objectives and possible outcomes of sponsorship are further discussed in chapter 2 of this dissertation chapter 3 and 4 contain empirical investigations of sports sponsorship effectiveness effectiveness is usually determined without reference to costs involved yet, efficiency pertains to a level of performance. What is the benefit derived, per share of profit, from branding a sports stadium with a sponsor's name the latest trend, which has caught on in the last 15 years or so, is the branding of sports stadiums does this have a beneficial impact on the sponsor's profitability what about the impact on perceptions of sports fans. Article 1: annika sörenstam - a hybrid personal sports brand article 2: re- branding women's football by means of a new sports product article 3: capitalizing on csr-based partnerships in sports branding and sports sponsorship 6 bridging the three articles concluding the dissertation 7concluding. This dissertation investigates the impact that alcohol sponsorship in sport has on young adults alcohol sponsorship of sport is a pivotal element for a wide range of alcohol marketing activity in ireland a vast array of marketing activities are used to highlight the link between alcohol, sports and popular athletes with the goal.
Coursework master thesis, victoria university of technology the level of sports sponsorship in australia since 1990 has been equally remarkable with continued growth expected in sponsorship and sports marketing well into the next century, the search for the most effective sponsorship investment. Earning through sports association: a case of british companies and sponsoring cricket series social media presence and loyalty: how are football teams using twitter to keep their fans their own what is the purpose of grass-root marketing campaigns in sports in england winter olympics: trends in host. The path to global sport sponsorship success: an event history analysis modeling approach dissertation presented in partial fulfillment of the requirements for the degree doctor of philosophy in the graduate school of the ohio state university by jonathan a jensen, ms graduate program in kinesiology.